What is Projection Mapping?
Projection mapping or sometimes called video mapping is a culmination of technologies that uses light and image to “map” a light projection onto an object, building, or person. Projection mapping turns ordinary walls and surfaces into dynamic, animated works of art and creates opportunities for memorable, eye-catching presentations
3 ways projection mapping brings Value to your business, event, or project
Projection mapping reaches mass audiences in a short amount of time and creates a creates an impactful experience for the viewer which results in a long lasting sensorial memory that is shared.
With projection mapping every surface becomes a projection screen, including buildings, trucks, silos, cars, people, props, sculptures
Projection mapping makes advertising easy and convenient with the possibility of new information being projection on a daily basis.
How is Projection Mapping being used?
Projection mapping is an awesome way to deliver an unforgettable experience and can be used on both a large and scale. We see it as a mode to deliver art, as a mode to deliver a message, and as a mode to deliver an experience.
5 Ways ways to use Projection Mapping creatively and effectively.
- Projection mapping is used as an advertisement to communicate with mass audiences a new product, or promotion, or to simply brand an image or logo in a creative and inspirational way.
Projection mapping is great for conferences, corporate events, or fundraisers. It is a fun and playful tool to create the ambience for the event, or it makes a beautiful and engaging centerpiece. Projection can become interactive and be used as a networking tool or something to ignite dialogue on a specific topic.
Projection mapping is excellent for festivals both for experiential installation as well as large scale place-making artworks. It is used as a tool for navigation and communication.
Projection mapping is fantastic as a set design element for theatrical performances, dance performances, musical production, and DJ Sets.
Lastly it is an awesome visual merchandising tool, great for window design and other prop displays.
Who is using projection mapping?
The list is infinite really. Everyone and anyone can find a great reason to use projection mapping. Our clientele consists of both start up businesses and corporations as well as non profits, and government agencies. We also create projection mapping for set designers, visual merchandisers, costume designers, directors, event coordinators, and festival organizers.
Where is projection mapping being used?
We projection map on so many things. And we find the best way to use projection mapping is to create a spectacle that reaches large audiences through innovative projection surfaces. We project onto buildings, signs, people, mannequins,sculptures, silos, cars, trucks, trains. We can project onto almost anything as long as we have access to power and somewhere to mount the projector.
When is a good time to projection mapping
Projection can be used in most lighting situations except direct sunlight and in the broad daylight. With the continued development of projection technologies we are able to create an experience in most situations. If lighting is a concern we are also experts in other forms of lighting design that is effective in the day, such as LED lighting and LCD screens.
Projection can be used in all seasons and weather conditions. In cold weather and rain, a weatherproofing housing is used for electronic elements of the projection installation.
Projection can be used as a one time event or for a longer term. It can be used as a long term advertisement that has the ability to change on a daily basis.